Magento is one of the leading eCommerce platforms with over 250,000 merchants around the world using it for their online presence. We can see why businesses like it – modern codebase, rich feature set, superior user experience, and many other advanced features. In this article today, we will look at some of the most famous Magento brands, including some of the earliest adopters of this platform.
These big names have used Magento for years to build their website and have gained tremendous success ever since. Along with Magento, they have also adopted the new trend of marketing – omnichannel – to further strengthen their companies’ reputation worldwide.
Overview
Timberland
One of the most popular American names for outdoor wear with a particular focus on shoes is one of the Magento brands. They have been providing customers with interactive retail experiences when shopping online and in-store to help them learn more about the products.
When entering a Timberland store, customers are given a tablet that allows them to interact with products through near field communication (NFC) technology. By tapping on NFC enabled products, customers will receive instant information about the item straight to the tablet along with related product recommendations.
With an omnichannel strategy, buyers can come to physical stores and browse products there. They can use the tablets given to create their own wish-list and send it to their emails. Later on, they can order it online at their own convenience when they return home.
Showrooming – the act of using brick-and-mortar stores to view products and order from a different platform – used to be a huge problem for modern retail. Nonetheless. With this strategy, Timberland is making this practice financially beneficial. Moreover, allowing customers to build a shopping list in-store increases the chance that they will finish their purchase later with the brand.
By offering tablets to customers, Timberland has encouraged them to access more information about products with just a touch and help customers to feel in control of their shopping experiences. This practice has enabled Timberland to be ahead in the competition among footwear brands worldwide.
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Ford
Ford is another big-name on the list who is doing an omnichannel business with Magento. The company utilizes Magento’s advanced features to smoothly showcase the multiple vehicles they offer. Their website is modern, neat, and clean with an easy-to-use interface.
At Ford, every year, dealerships invite shoppers to a New Year’s event in January which attracts thousands of customers. They come to the showcase in the hope to take a test drive, get a brochure, and leave. This left Ford with the big question as to when and where customers will ultimately purchase a new vehicle. Ford needed a simple but effective strategy to engage these consumers across various touchpoints after the in-store visit to drive them to make a purchase.
This is what Ford had done to solve this problem using an omnichannel strategy: on the day of the event, the staff was sent out to collect emails from Ford dealerships. Ford then matched the newly collected emails with their existing information to create real-time customer profiles. Behavioral data from email, web, and paid media channels was based on these profiles, making it rich and robust.
On the paid media channel, Ford was able to translate car model audiences into targeting display, search, and Facebook. Low-frequency targeting strategies were used at this stage to gently remind customers to keep Ford in mind, rather than aggressively advertising that created a bad impression and wasted money.
On their website, personalized content aligned with the car model preference of the shoppers was delivered in real-time and supported by additional messages delivered via email. By cooperating omnichannel data, click-through rates for advertisements lifted up to 24x times and email opened rates were 16 times higher than the industry average.
Christian Louboutin
Christian Louboutin, known for its iconic red bottoms high heels is one of a famous Magento brands. Launching in 2012, the Louboutin’s app – Louboutinize – lets its users find stores, and make wishlists. When customers are nearby one of its retail stores, the app will send notifications along with promotional codes or beautiful photos of the new collection to urge customers to stop by.
When browsing in-store, buyers can also use the app to create their wish lists and purchase later when they get home. To ensure the popularity of the app, Louboutin usually releases their limited edition shoes here, allowing the lucky customers to purchase them online and pick up in-store to avoid any chaos.
The Louboutinize app is not only a good omnichannel strategy but also a place for fashion-lovers to express their passion towards those red bottoms high heels. The app offers three different filters: Rouge, Legs, and Crystalize, which is a playful new way to manipulate images. It adds different visual effects to photos, which can then be shared on Twitter, Instagram, or Facebook.
Nestle Nespresso
It’s time for some coffee breaks on our Magento brands list! Nestle Nespresso is a part of Nestle Group, the world’s largest food and beverage company. Nespresso offers customers its renowned coffee capsules and high qualitative coffee machines. Nespresso has used Magento ever since 2009, only one year after the eCommerce platform was established. This makes Nespresso one of the earliest and most senior users of Magento omnichannel.
The mobile version of the company deserves some applause. It is beautiful, user-friendly, and highly intuitive, which enhances the shopping experience and high conversion rates. At retail stores with POS machines, Nespresso obtains shoppers’ information through their loyalty cards, then reaches out to them about Nestle products and promotions via emails, paid social media ads, or through integrated in-store electronic signage.
The more the shoppers act within the program, the more rewards they will receive in the form of additional promotional offers. Nespresso is able to deliver personalized messages and further merge online and in-store experiences thanks to this practice.
Wrapping Up
As you can see, many worldwide famous brands choose Magento for their online platform and many others are using Magento too. Through this article, we hope you can see how beneficial Magento can be to your business.
ConnectPOS offers a Magento eCommerce platform that has basic to advanced features to provide your customers. with smooth omnichannel shopping experiences.