Starting a brick-and-mortar store for Christmas is a great way to generate some extra revenue while also putting your business on the map. However, before you go ahead and open your doors, there are a few things that you should be prepared for. Check out this post to learn how to prepare your Christmas store for opening day.
Overview
Start Taking On More Personnel
If you are opening a Christmas store, you are likely to expect over-the-top business during the festive season. To accommodate this, you should start making preparations for more manpower.
You may opt to hire new employees or train the ones already on your roster so that they can handle the additional workload. This will increase productivity and help your team perform better during the holiday season.
Furthermore, you can also provide monetary incentives to motivate your personnel to be even more efficient during the shopping season. For example, you could give them additional cash bonuses or gifts as rewards for their services.
Integrate eCommerce And POS
One advantage of integrating eCommerce and POS is the ability to grow your online sales while making more in-store sales. This is because you can use your online store to showcase products while selling them through the POS system.
Additionally, it is more common for customers to purchase your products online or through a mobile app and then pick them up in a brick-and-mortar store. This can increase customers for your stores because it gives them the ability to shop anywhere and anytime they want.
Decorate Your Booth Beautifully And Eye-catching
Christmas is the high season for all businesses because it is a great opportunity for shopping. It is said that 82% of shoppers plan to buy gifts from physical stores.
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Decorating your booth attractively for the Christmas store will attract more customers because people will remember that they are in the mall shopping for gifts when they walk into a shop. So, they will stop by to check out your wares.
If your booth is ugly, they may pass by without buying anything. And it’s sad to see a Christmas tree taken out of the garbage when the chances of it being reused are higher.
Make Your Place A Secure Area To Shop
To better prepare for your brick-and-mortar store for Christmas, you should update the Covid-19 situation on the website for customers to read/view. This will help with customer satisfaction and your online reputation if they can find information about Covid-19 on their own terms. Consider it a small investment to prevent a bigger expense in the future.
The number of shoppers during Christmas is the biggest of the year, but this isn’t just any normal day. We all know there are days when people get sick and don’t forget the possibility of the Covid-19 Virus. Your place needs to be cleaned up and prepared for this busy season to prevent spreading the disease.
Provide A Variety Of Payment Options
Christmas is a time for giving, which means that shoppers will offer you their credit cards. Make sure that your store has the options available to accept them all. Whether it’s online or by phone, make sure that your customers can make contactless payments!
Customers are more likely to come back to your store if they don’t have to wait for the lengthy transaction process. So, if possible, make it easy on yourself and let your customers skip some stages by making purchases online or by calling in advance.
Prepare Your Christmas Marketing Strategy Ready
The most important thing about a brick-and-mortar store is customer acquisition. Whether you have a physical storefront or you sell products through your website, it’s essential that you use marketing strategies that will get customers in the door—or onto your website. This is especially true during the holiday shopping season.
It’s difficult to stand out from the crowd, but not impossible. If you prepare ahead of time, you can ensure that your marketing strategies are outstanding. For instance, you can set up plans for promotions, make your Christmas store popular through social platforms or email marketing.
Final Thoughts
In conclusion, to create the best possible experience in your Christmas store environment, it is vital to give thought and preparation. Follow these suggestions, and be sure you don’t leave yourself unprepared with this holiday season fast approaching!