Christmas 2021 is surely a special occasion for retail businesses, as COVID-19 has led to certain changes in terms of shopping patterns. Which problems retailers may encounter during this festive season? How can your business gain a competitive advantage over your competitors? ConnectPOS is here to help you become the champion of the Christmas sales race.
Overview
What to keep in mind during Christmas 2021
Christmas is just around the corner. It is undeniable that this is the best time for both customers and business owners. Every year, billions of worldwide shoppers wait for the holiday season, especially Christmas. The quantity of money spent on Christmas deals and gifts is reported to fluctuate year by year. For instance, retail sales during Christmas 2021 were predicted to hit $843.4 billion in the U.S only.
This year, the advent of technology as well as the ongoing Covid-19 pandemic has made people shop online more, causing the development of eCommerce services in the retail industry. Thus, the spending statistics for Christmas 2021 would be quite different from what we have seen so far.
To see a full list of free Christmas 2021 statistics, check out our blog post here.
Common Christmas retail problems
Not only does Christmas bring an annual gift in terms of revenue to retailers but it also comes with a variety of problems. From customer complaints, late product delivery to a product shortage, you might experience it all!
In the midst of the fast-paced and cut-throat business environment, one minor mistake can make it difficult for your Christmas store to compete with others. However, it is totally fine, as everyone makes mistakes. The important thing is that you are aware of the problems to find the most suitable solution to them.
So, what are the most common retail problems that business owners would cope with during Christmas? Read on our blog to find the answer yourself.
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Prepare your online Christmas store
It’s never too early to get your online shop ready months before the pre-Christmas shopping season, especially when holiday 2021 continues the early shopping trend. In fact, 51% of consumers plan to start their 2021 holiday shopping in November.
The primary goal of every online store is to be the first one to be accessed when customers need to purchase any products and services. The shopping day is quickly approaching, and a majority of online business owners have geared up for the busiest shopping event of the year. No matter what industry you are in, if you want to achieve massive sales, you need to prepare your site thoroughly for the busy rush during Christmas 2021.
Click through to know what to prepare for your Christmas online store.
How to attract customers to your offline store
As Christmas is getting closer, one of the top matters that retailers may be concerned about is how to attract more customers and increase foot traffic to their brick and mortar stores. In fact, Christmas offers business owners a chance to promote their store. However, with so many companies doing the exact same thing, it is essential to differentiate your store from others to stand out.
The easiest way to spread the holiday spirit and get more customers into your store is to be creative with the decoration. Spruce up your store with any Christmas decor items and ornaments such as Santa Claus, reindeers, gnomes, or snowflakes!
For your inspiration, we’ve compiled a list of 6 Christmas store decoration ideas.
Business owners can consider implementing exclusive promotions and discounts in-store. Not only early-bird shoppers whose holiday shopping period is in full swing but last-minute customers shall also flock to your retail store if you offer attractive Christmas deals.
Besides, take advantage of marketing channels to increase the awareness of your business among new customers, and provide them opportunities to experience your products or services.
If you want to explore more top tips to increase footfall in your retail store, read on this blog.
Increase customer experience in-store
Customer experience in-store refers to the overall journey that customers have, starting from when they see your retail store and ending when they leave. In other words, it includes every interaction that customers have with your business.
According to a study from PWC, 73% of shoppers think that customer experience is more influential than price or quality. It goes without saying that a great customer experience can bring lots of benefits to your business. It helps you enhance the relationships with customers in the long term, thus increasing customer loyalty and gaining widespread recommendations. An effective customer experience strategy would eventually lead to a boost in sales, making you stand out from your competitors.
For retailers, Christmas 2021 will come as a great selling opportunity, but also a big challenge in terms of the number of customers coming to the store. With the decreasing rate of customer satisfaction in the retail industry, the goal of making every experience worth the visit has become more important than ever. Undoubtedly, retail store owners should take customer experience into consideration for their Christmas 2021 sales strategy.
Dive in some tips to improve customer experience in your Christmas store here.
Increase Christmas sales with POS
Christmas 2021 is only a few weeks away, people have started to shop for the biggest retail sales event of the year. The ultimate goal of every business is definitely to boost sales, so retailers are working hard to optimize their Christmas sales.
Point of sale (POS) systems are gradually replacing conventional cash registers in a majority of retail stores. Thanks to its ability to access real-time data about inventory, payment, and customers, POS systems have become an integral part of retail businesses that want to reduce costs and maximize sales simultaneously.
How can a POS contribute to improving your business’ sales performance? Find out here!
Final words
A group of experts has predicted that retailers will set a new sales record for the Christmas 2021 season, with an estimated increase of 8.5% to 10.5% compared to 2020. Make sure to follow our guide and get inspired to make the most out of the festive season!
On the other hand, a POS system will be an effective tool for business owners to increase Christmas sales. Before installing a POS system, you should think about how it can elevate your business, then look for some of the best features that will serve your business needs.
You can take a look at ConnectPOS, the global-awarded POS software integrating directly with multiple top eCommerce platforms that brings a seamless omnichannel journey for your customers. So don’t hesitate to contact us right away to increase your business sales this holiday season!