Mass discounts – an easy way to raise your sales but not all small businesses can’t afford this. Plus, running sales off frequently can cause harm to your brand image: it makes customers perceive your products are not worth their originally listed prices. The good news is that there are other effective ways to give …
Marketing Ideas to Raise Sales Besides Mass Discounts Read More »
80% of U.S. shoppers consider shipping cost and speed of delivery as key factors in choosing to buy from an online retailer or not. They expect free shipping or expedited shipping but these options can be a drain on your bottom line. But if you don’t offer a good shipping policy, it’s likely that a …
[Infographic] How to create competitive advantages in shipping Read More »
What is Cloud POS, or a Cloud-based Point of Sale? How is it different from a traditional server-based POS? Is it the right POS system for your business? Find out the basics of Cloud POS below. What is Cloud? No, it’s not fluffy white things that float on the sky in this context. When used …
Gift cards are the popular choice for holiday gifts as it requires little effort to give and assures happiness for the recipient. Gift cards also bring big benefits for business owners, as 81% of shoppers estimated that gift cards would comprise up to half of their holiday purchases. Furthermore, according to the survey by RGCA, …
Everyone loves gift cards. Whether you’re the giver or recipient, gift cards offer you convenience: for givers, gift cards are no-brainer gifts to give and for recipients, they receive cash to spend in their favorite stores and buy what they want. For business owners, gift cards are gold mines, too: they are a top holiday …
Returning customers are bread and butter of any business, accounting for 25% – 40% of the revenue. It’s easier to keep a customer coming back for more than to acquire a new one, too. Returning customers also spend more, 67% on average than first-timers, according to a research by Bain & Company. Among many marketing …
A Simple Yet Effective Marketing Tactic To Boost sales Read More »
Different generations have their own attitude, outlook, and experiences, which help explain a lot about their buying behavior. A recent study by the National Retail Federation surveyed consumers from four generations to see how they search for what they need, what can make them want to buy a product and what they expect from the …
The ability to create a personalized shopping experience is no longer a ‘nice-to-have’ – it’s a must now. A recent study found that more than 70% of shoppers expect personalization when interacting with a brand and 63% of millennial shoppers are also willing to share personal data with businesses in exchange for tailored offerings. There …
On average, a person receives more than 100 emails per day and it’s easy for your marketing email to get buried among them, making you wonder if it’s still a good way to reach out and get new customers. However, a study by McKinsey showed that email is still an effective way to acquire new …
A Marketing Email that Customers Are Likely to Open Read More »
If you own a SME and want to gain more knowledge to manage your business more efficiently and grow it, there are many free online courses that you can attend anytime you want and learn at your own pace. Here are some courses that can help you understand aspects of your daily business better. Entrepreneurship: …
