Customer loyalty should be the main focus for any store, online or offline. It is a key way to increase customer lifetime value, an important metric for eCommerce businesses, as it is much easier and more cost effective to increase your eCommerce loyalty than it is to attract new ones. While customers come and go, …
With the coming of the digital age, customer data and business insights have become widely available for online retailers thanks to three forces: 1. It is easier to collect large amounts of customer information across various customer touch points 2. The cost of implementing and collecting information has reduced substantially 3. AI has helped draw …
How Ecommerce Businesses Should Handle Customer Data in the Era of GDPR Read More »
While Amazon continues to assert dominance over the e-commerce scene in the western world, Alibaba has been increasing their influence over the East. Recently, Alibaba has been setting their sights further afield from their native China, with Southeast Asia becoming a key focus of their investments. Amazon has also made their way into the region, …
7 Latest Retail eCommerce Trends in Southeast Asia That Will Affect Retail in 2018 Read More »
In fashion retail, intimate relationships with customers are the key to boosting sales and building customer loyalty. Stores must accommodate the needs of each customer and assist them on their journey from search to purchase, to ensure they find what they are looking for. Positive experiences with brands can greatly influence their image amongst their …
Using Personalization in Fashion Retail to Boost Sales Read More »
The convenience offered by e-commerce, especially leading companies such as Amazon, Alibaba or Lazada in Southeast Asia, has changed shopping habits, forcing other merchants to consider e-commerce for their own retail strategy to remain relevant with their customers. Though technological disruption is heating up the retail competition, traditional businesses rushing to release their new website …
Avoid these 5 mistakes to help your e-commerce projects succeed Read More »
It’s a well-known fact that repeat customers are the key to any profitable businesses, accounting for 25% – 40% of the revenue. E-commerce and retailing are no exception. That’s why retailers put much effort in building a loyalty program to keep customers coming back. With the movement of retail towards omnichannel model, it’s inevitable that …
ConnectPOS and Magento Reward Points: Grow Your Repeat Customer Base Read More »
Magento has just sent out an announcement today that a new set of Magento 2.1 updates are now available for both Magento Commerce (formerly Enterprise Edition) and Magento Open Source (formerly Community Edition). Based on the requests and bug reports from the community, Magento has made over 100 functional fixes and enhancements as well as pull requests …
Magento 2: Version 2.1.8 available with over 90 updates Read More »
Brands nowadays have plenty of ways to reach their customers, such as in brick and mortar stores, or on mobile, desktop, and social media. The challenge is, you can never be sure which channels your customers are going to use to get in touch with your brand. Customers can experience a disconnection from brands that …
The holiday season is of great importance to retail. According to Magento Business Intelligence benchmarks, during holiday months, “retailers acquire between 29 and 59 percent more customers”. That percentage is even greater for holiday-sensitive retail categories, like apparel and electronics. With the holiday season just months away, now it’s right time for you to plan …
Imagine this: “A customer walks in your store, picks up some items and compares their prices. Then she puts them back on the shelves and picks another one to compare the quality. After a few moments considering, she goes back to her first choices. The process may repeat a few times and she finally walks to …
3 Tips To Prevent Sales Loss at Checkout Counter Read More »
