Everyone loves gift cards. Whether you’re the giver or recipient, gift cards offer you convenience: for givers, gift cards are no-brainer gifts to give and for recipients, they receive cash to spend in their favorite stores and buy what they want. For business owners, gift cards are gold mines, too: they are a top holiday …
Returning customers are bread and butter of any business, accounting for 25% – 40% of the revenue. It’s easier to keep a customer coming back for more than to acquire a new one, too. Returning customers also spend more, 67% on average than first-timers, according to a research by Bain & Company. Among many marketing …
A Simple Yet Effective Marketing Tactic To Boost sales Read More »
Different generations have their own attitude, outlook, and experiences, which help explain a lot about their buying behavior. A recent study by the National Retail Federation surveyed consumers from four generations to see how they search for what they need, what can make them want to buy a product and what they expect from the …
The ability to create a personalized shopping experience is no longer a ‘nice-to-have’ – it’s a must now. A recent study found that more than 70% of shoppers expect personalization when interacting with a brand and 63% of millennial shoppers are also willing to share personal data with businesses in exchange for tailored offerings. There …
On average, a person receives more than 100 emails per day and it’s easy for your marketing email to get buried among them, making you wonder if it’s still a good way to reach out and get new customers. However, a study by McKinsey showed that email is still an effective way to acquire new …
A Marketing Email that Customers Are Likely to Open Read More »
If you own a SME and want to gain more knowledge to manage your business more efficiently and grow it, there are many free online courses that you can attend anytime you want and learn at your own pace. Here are some courses that can help you understand aspects of your daily business better. Entrepreneurship: …
There are two ways to boost sales: try to make more customers buy from you or encourage current customers to buy more. Compared to acquiring new customers, increasing your average order value can boost sales and revenue faster and often at a lower cost. It’s an essential step to grow your business, especially during the …
Opening a second physical store has a lot of things involved: not just select and decorate a new retail location but also hire new employees, manage inventory across stores, and especially attract new customers for all of your stores. We’ve put together 6 things to think about when you have more than one physical store, …
Things To Think About If You Own Multiple Retail Locations Read More »
Technology changes fast, causing businesses to adopt new marketing tools or trends quickly if they want to survive and thrive. 2018 has seen many advances that take retail marketing to the new level and there are marketing trends that will continue to be right for 2019. If you haven’t adopted them, it’s high time to …
Retail Marketing Trends that Continue to Thrive in 2019 (and 2020) Read More »
Not so long ago, technologies like artificial intelligence and machine learning were just in sci-fi movies. Now, with the rising of sophisticated smart devices like smartphones and voice assistants, we’re getting closer to a reality where artificial intelligence and machine learning play an important role in our lives. What is Machine Learning? And Artificial Intelligence? …
