Brands nowadays have plenty of ways to reach their customers, such as in brick and mortar stores, or on mobile, desktop, and social media. The challenge is, you can never be sure which channels your customers are going to use to get in touch with your brand. Customers can experience a disconnection from brands that …
The holiday season is of great importance to retail. According to Magento Business Intelligence benchmarks, during holiday months, “retailers acquire between 29 and 59 percent more customers”. That percentage is even greater for holiday-sensitive retail categories, like apparel and electronics. With the holiday season just months away, now it’s right time for you to plan …
Imagine this: “A customer walks in your store, picks up some items and compares their prices. Then she puts them back on the shelves and picks another one to compare the quality. After a few moments considering, she goes back to her first choices. The process may repeat a few times and she finally walks to …
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