Retail Stores

Point-of-sale malware

5 Most Dangerous Point-Of-Sale Malware For Retail Stores

Point-of-sale malware is developed with the aim of stealing valuable information related to retail transactions from POS terminals. The data that POS malware targets can be the card holder’s name, primary card number, discretionary data, PINs, etc. Those data will be sent to another server afterward. Cybercriminals from their stolen database will look for credit …

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omnichannel marketing strategies for retail stores

Omnichannel Marketing Strategies For Retail Stores

Omnichannel is no longer an option, but an essential for retail success. Retailers that embrace an omnichannel marketing strategy experience 91% greater year-over-year customer retention rates compared to businesses that don’t, according to a recent survey by Loyalty360. Understanding the importance of this trend, retailers are investing and coming up with new technologies and strategies …

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