In today’s technology-driven world, retailers can easily enhance the productivity of their stores by using the correct B2B marketing tools and platforms. These tools may also give essential information about the target demographic, consumers, and the market, allowing them to improve the effectiveness of their efforts. What are the top B2B tool options that businesses should have? In this blog, we will try to answer this question.
Overview
Email marketing platforms
Email marketing is one of the most popular and successful tools for B2B marketing. The purpose of email marketing is to build a list of subscribers who are interested in and engaged with your offerings. After that, you “nurture” this list by sending them emails on a regular basis until they are ready to buy from you.
There are several email marketing solutions to pick from, each with its own set of advantages and disadvantages. Many CRMs, like Hubspot and Salesforce, include built-in email capability that you can use to gain valuable customer insights. MailChimp, ConvertKit, Constant Contact, and ActiveCampaign are some of the other major email marketing systems.
Website analytics
In today’s digital world, tracking your website data is essential for understanding how people locate and interact with your website. Google Analytics is the most popular choice for website data tracking. We would recommend setting up your Google Analytics account today if you haven’t done so. This is because it only monitors data from the time it was formed. You’ll be able to define targets in Google Analytics that are directly linked to your advertising account.
CRM
Customer relationship management (CRM) tool is for B2B activities beyond selling. Do you know that within the first five years after its launching, 65% of companies have already invested in CRM technology? Indeed, CRM technologies are effective for audience segmentation, project management, campaign management, and better-personalized marketing.
CRM tools such as Salesforce and HubSpot, as previously indicated, allow you to maintain your CRM and execute email marketing campaigns using their systems. The system gives both sales and marketing teams more insights into your clients.
Point of sale
For B2B businesses that are wholesalers, it can be wise to use a point of sale (POS) system. This B2B tool serves as a unified platform for multiple purposes, including sales, inventory management, or reporting. For wholesalers who need a system to control a large number of products in and out, POS is an all-in-one solution.
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Let’s take ConnectPOS, a leading point of sale system for wholesalers as an example. With group pricing functions and multi-warehouse management features, wholesale businesses can upgrade their activities to the next level.
Team collaboration tools
B2B companies can boost productivity by using team collaboration tools (as an intranet) to work together, share campaign outcomes, and give project updates. Interestingly, Stanford researchers found that even thinking about working together might drive people to perform better on a job. Nowadays, some of the most widely used tools are Google Drive and Slack.
For example, with Slack, B2B marketers can communicate with colleagues directly or utilize the channel tool to structure conversations rather than dealing with email again and again. Channels are a central location where you can publicize ideas, get project updates, or just lighten the atmosphere with a few well-timed GIFs.
Wrapping up
In this blog, you’ve learned about a few different types of B2B tool options that might benefit your company. It’s time to develop your business strategy and start implementing these tools.
Are you interested in finding a point of sale provider or have any questions about B2B tools? Don’t hesitate to contact us!