Visual merchandising is the concept in the retail industry that promises to leverage the aesthetic appeal of a store or product. This eventually helps draw the attention of customers and boost sales. Therefore, if you want your business performance to improve, your store should be upgraded with effective and engaging in-store displays.
Whether you’re new to this field or looking for a way to leverage your business, here are the top 5 visual merchandising elements you need to take into account.
Overview
Consider color as a powerful element
Color can easily make or break your visual displays. That’s why it should be considered a powerful visual merchandising element that can drive sales. Make sure that the colors are well designed and visually captivating to your shoppers. Different colors represent different emotions, so the choice of color should rely on critical business elements such as brand identity, business goal, target audience, and more.
Tell a story
This is an impactful visual merchandising element as a story would help a lot when it comes to marketing. Business owners should focus on using a powerful, sales-driven story that can improve the visual display and tell the benefits of buying a particular product to the consumers. A display may have only images and lack worded or educational signs. But don’t worry, the sign can speak for itself as long as there is still a story to convey. Doing this will help you understand the customer better and enable the buying decision.
Display the maximum amount of merchandise
The more merchandise customers see, the more they buy. If your merchandise is displayed well, the customers will have a variety of options to choose from. Consider using a circular store layout since it can expose customers to the variety of merchandise better than the traditional ones. As a result, it is recommended to have many displays and present merchandise as much as possible.
Create a focus point
A focal point can significantly increase sales and is among the key visual merchandising elements. Where do shoppers usually focus on your in-store display? Or are they confused about where to look? Therefore, always check your displays to ensure that the merchandise and high-traffic areas are easily visible to customers.
Make use of the underutilized space
The underutilized space in the physical store is another visual merchandising element that needs to be taken care of. It is the area between the displayed merchandise and the ceiling that is usually forgotten by many retailers. You can use this space to display information about brands or specific products. Moreover, merchants can utilize it by displaying customer testimonials with their names and pictures.
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Also, you can display graphics that help customers make associations with your items. For example, a cosmetics store could display a woman doing her makeup for a date, which helps create an association between the brand’s makeup products and a woman’s lifestyle.
To wrap it up
As our decision-making process relies a lot on visuals, visual merchandising has become extremely crucial for the success of most retail businesses. This field is multifaceted and merchants can get creative as much as they want when designing store displays. We hope that these tips of visual merchandising elements would return the biggest bang for your buck.
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