Christmas is one of the most potential and profitable times of the year. However, with more employees and high customer expectations, it can quickly become one of the most stressful periods. Therefore, being prepared is the key to having a productive and stress-free Christmas season. In this blog, we will provide 5 checkpoints that a retail store should prepare if they want to succeed in the Christmas shopping season.
Overview
Plan the Christmas display
Consumers like getting into the holiday mood, and if you don’t keep up with the competition, you risk losing out. To attract visitors and convert window shoppers into purchases, the easiest thing you can do is to make your window display as welcoming as possible. By ensuring that your most attractive items are prominently displayed, you can capture more customers’ attention.
If you are running an eCommerce site, create a Christmas landing page. You don’t need to go for something complicated. Simple changes, such as a Christmas hat on your logo, can already spice things up!
Create exclusive offers
Customers are shopping for gifts at this time of year, and they will purchase – all you have to do is make sure they buy from you. Make irresistible offerings to entice your consumers in. Whether it’s complimentary gift wrapping or a 10% discount on select items, those small extras could just be enough to seal the deal. Exclusivity is an effective strategy to sell special and festive items to customers during Christmas.
Make sure you have enough inventory
To prepare your retail store, remember to have enough products on hand before the Christmas season to meet the massive demand from customers. If you truly want consumers to spend more money on the things you sell, you should keep sufficient stocks on hand. As a retailer, you would not want a customer walking out of your store just because the product they’re looking for is out of stock. Place your orders early and consult last year’s sales. These are the 2 tips that we would give you to make sure the products are ready for Christmas sales.
Automate your order fulfillment
Receiving bad comments from customers who were turned off by a delayed purchase procedure or who were disappointed that delivery took longer than planned is upsetting. System failures in processing, human mistakes during manual procedures, and the lack of a central repository where information can be checked are all to blame for these dissatisfied clients.
Rather than relying on many platforms, it’s more beneficial to locate one that allows you to access all of your eCommerce activities with a single login. This is when automated order fulfillment takes place. If you are looking for a tool that supports this process, you can try ConnectPOS. It is a leading point of sale provider that assists retailers in automated order fulfillment.
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Prepare for overcrowding
Christmas is a particularly busy time of year, and you may discover that your current staff wants some additional assistance to cope with the holiday pressure. If you must hire, do it a few weeks before the season begins to give yourself sufficient time to train new employees.
Besides, websites and apps are now a main touchpoint for the industry, whether the consumer buys at a shop or online. Make sure to test the website before the Christmas peak season, so that it will not crash at the most important time.
Final words
As a powerful point of sale solution, ConnectPOS is assisting retailers all across the world in making their jobs simpler. If you want to better prepare your retail store for the upcoming Christmas season, our team is always ready to help.