The ability to create a personalized shopping experience is no longer a ‘nice-to-have’ – it’s a must now. A recent study found that more than 70% of shoppers expect personalization when interacting with a brand and 63% of millennial shoppers are also willing to share personal data with businesses in exchange for tailored offerings. There …
On average, a person receives more than 100 emails per day and it’s easy for your marketing email to get buried among them, making you wonder if it’s still a good way to reach out and get new customers. However, a study by McKinsey showed that email is still an effective way to acquire new …
A Marketing Email that Customers Are Likely to Open Read More »
If you own a SME and want to gain more knowledge to manage your business more efficiently and grow it, there are many free online courses that you can attend anytime you want and learn at your own pace. Here are some courses that can help you understand aspects of your daily business better. Entrepreneurship: …
There are two ways to boost sales: try to make more customers buy from you or encourage current customers to buy more. Compared to acquiring new customers, increasing your average order value can boost sales and revenue faster and often at a lower cost. It’s an essential step to grow your business, especially during the …
Opening a second physical store has a lot of things involved: not just select and decorate a new retail location but also hire new employees, manage inventory across stores, and especially attract new customers for all of your stores. We’ve put together 6 things to think about when you have more than one physical store, …
Things To Think About If You Own Multiple Retail Locations Read More »
Technology changes fast, causing businesses to adopt new marketing tools or trends quickly if they want to survive and thrive. 2018 has seen many advances that take retail marketing to the new level and there are marketing trends that will continue to be right for 2019. If you haven’t adopted them, it’s high time to …
Retail Marketing Trends that Continue to Thrive in 2019 (and 2020) Read More »
Not so long ago, technologies like artificial intelligence and machine learning were just in sci-fi movies. Now, with the rising of sophisticated smart devices like smartphones and voice assistants, we’re getting closer to a reality where artificial intelligence and machine learning play an important role in our lives. What is Machine Learning? And Artificial Intelligence? …
The most essential part of a retail store is customers. Every day, more stores open and compete with your business, and it becomes very challenging to claim your brand in the market. To get ahead of the game, it’s important for you to understand what it takes to attract the customers and get them to …
What Persuades People to Try A New Retail Store? Read More »
Summer has passed and it’s time for you to clear your summer inventory and start preparing for the fall. However, it isn’t always easy to get rid of the old inventory. Check out 3 simple ideas below to let your summer inventory go faster. Plan around your calendar When you’re getting near to the end …
3 Creative Ideas to Clear Out Your Summer Inventory Read More »
Even if you have the best inventory management software, from time to time you still need to count your inventory manually to make sure what you actually have in stock matches what the inventory reports show. Do you know how to create counting procedures to audit your inventory efficiently and accurately? This articles will provide …
