On average, a person receives more than 100 emails per day and it’s easy for your marketing email to get buried among them, making you wonder if it’s still a good way to reach out and get new customers. However, a study by McKinsey showed that email is still an effective way to acquire new …
A Marketing Email that Customers Are Likely to Open Read More »
There are two ways to boost sales: try to make more customers buy from you or encourage current customers to buy more. Compared to acquiring new customers, increasing your average order value can boost sales and revenue faster and often at a lower cost. It’s an essential step to grow your business, especially during the …
Opening a second physical store has a lot of things involved: not just select and decorate a new retail location but also hire new employees, manage inventory across stores, and especially attract new customers for all of your stores. We’ve put together 6 things to think about when you have more than one physical store, …
Things To Think About If You Own Multiple Retail Locations Read More »
Technology changes fast, causing businesses to adopt new marketing tools or trends quickly if they want to survive and thrive. 2018 has seen many advances that take retail marketing to the new level and there are marketing trends that will continue to be right for 2019. If you haven’t adopted them, it’s high time to …
Retail Marketing Trends that Continue to Thrive in 2019 (and 2020) Read More »
The most essential part of a retail store is customers. Every day, more stores open and compete with your business, and it becomes very challenging to claim your brand in the market. To get ahead of the game, it’s important for you to understand what it takes to attract the customers and get them to …
What Persuades People to Try A New Retail Store? Read More »
Summer has passed and it’s time for you to clear your summer inventory and start preparing for the fall. However, it isn’t always easy to get rid of the old inventory. Check out 3 simple ideas below to let your summer inventory go faster. Plan around your calendar When you’re getting near to the end …
3 Creative Ideas to Clear Out Your Summer Inventory Read More »
More than 2/3 of shoppers are now considered omnichannel consumers, according to Omnichannel Retail by Deloitte Consulting. To persuade those shoppers to choose and stay with your brand, you need to deliver a consistent experience across all sales and marketing channels: online, in stores, or on mobile. Omnichannel strategy is all about connecting the dots. …
Have you watched “The Intern”? Do you remember the scene where Jules (Anne Hathaway) sitting with her team yayed when they saw some clients put items in their carts? Next moment was “nay” – they abandoned their carts. The same thing can happen in real life to your business. It’s great when someone added items …
As a small business owner, it’s very important for you to utilize resources to run and manage your stores efficiently. Inventory must be one of the most complicated problems that you need to deal with: How much should I have in stock for this item? Is this item selling well or am I losing money …
Manage Inventory Effectively for Small Businesses Read More »
Having your goods stolen sucks. Shoplifting is one of the 4 most common sources of shrinkage and dealing with theft might seem like an unavoidable cost of doing business. Still, there are some ways that can be applied easily to prevent shoplifting before it happens. Be aware of at-risk items Shoplifters will often go for …
