According to a study in 2018, the number of Black Friday holiday shopping customers are likely to climb by 12%, totaling an estimated $87 billion. This massive number proves the fact that Black Friday is a very potential holiday to attract customers to brick-and-mortar stores. In this blog, we will go through 4 valuable tips that can help you during this Black Friday season.
Overview
Offer in-store exclusives
In-store exclusives are the products or promotions that only happen in your offline store. Black Friday is a perfect chance for customers to come to your physical store to get these types of promotions. Since their shopping spirits are already set, exclusive products can create a sense of uniqueness, thus can encourage purchases easier. Another way to offer exclusives is to release a limited number of promotions, such as only the first 50 orders will get a 20% discount.
Send newsletter
Email is still one of the most popular ways for businesses and customers to communicate. Therefore, store owners can use this tool to strengthen the relationship with clients and attract customers in Black Friday.
You can, for example, send customers an email with special discounts or inform them about the scarcity of the discounted products. Because they are current consumers, they are more likely to purchase from you again. Make use of appealing photographs of the products you’d like to promote. It might also be useful to make the images clickable so that your customers may go straight to the product pages and buy.
Make use of technology
Without a doubt, Black Friday will lead to an increase in in-store traffic. For this reason, implementing technology into the business operations can be effective. Powerful software that can do so is a point of sale (POS) system. Many POS systems on the market, such as ConnectPOS, can handle multiple business functions, ranging from sales/transactions to inventory management. In a brick-and-mortar store, a smooth-running POS can facilitate the checkout process. As a result, it can reduce the waiting time and support high traffic hours.
Extend your promotions until Cyber Monday
Perhaps the most anticipated Monday of the year is Cyber Monday. It’s the internet version of Black Friday, when companies give significant discounts to online customers. If you don’t already have an online presence, including e-commerce sales into your business could help you acquire a larger portion of the market. If an e-commerce website isn’t an option, think outside the box. Consider sending a Cyber Monday voucher that is valid in-store, or use digital ads to execute a similar promotion. The ultimate goal is to keep the shopping spirits until Cyber Monday and offer the most appealing promotions to clients.
Conclusion
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Black Friday is one of the biggest chances for store owners to step up the game. We hope that this blog about how to attract more customers in Black Friday to your brick-and-mortar stores can be useful for you. If you are interested in a POS that can facilitate your Black Friday sales, ConnectPOS can be a good option. Don’t hesitate to contact us if you would like to know more about our solutions.