Leading retailers use omnichannel marketing strategies for Halloween to connect with the target audiences across various mediums, including digital technology, such as web, social media, mobile apps, and brick-and-mortar stores to communicate with customers and drive sales.
The following article will help you have more experience in effectively handling your business when using these Omnichannel strategies.
Overview
Selling In Seasonal Festive
Your omnichannel strategy can work if you’re selling costumes and accessories with discount codes for the days leading up to Halloween.
While they’re at it, you might consider offering a few more products on the site—even some that are not Halloween-related—to make your site a destination to visit at any time. This will make it easier for your customers to find everything from costumes to daily Halloween candy.
For example, you can sell merchandise such as masks, toys, and candies at a nearby costume festival on Halloween. In the physical store, you can hire a face painter or even a photographer to capture images of potential customers with the giant pumpkin.
Do What’s Best For The Customer
As technologies evolve, internet-based sales are becoming increasingly popular. Businesses should keep their consumers up-to-date with social media and online features, maintain an inventory with order management tools, and innovate digital signage to increase foot traffic.
Facebook and Instagram are well-known apps where customers go for inspiration and ideas. If you post regularly, your clients will see content they can use to educate themselves about the products you offer. Consumers can find better deals online and then shop in stores.
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Market The Event Yourself
It’s the perfect time for some Halloween-themed promotion tactics to simultaneously communicate with customers on multiple fronts. You can hold a free Halloween party at stores, involve your customers in entertaining games with prizes, use social media to post about your plans, or post videos of people using your products on YouTube or Facebook Live videos.
As everyone is gearing up for your party, these updates will keep folks engaged and excited about the event!
Email Marketing Campaign
Even if you’re not hosting a massive event, it’s still necessary to plan your emails for this holiday. The Halloween email will inform your customers of seasonal specials, discounts, and events that you’ll be holding during the rest of the month.
Another way, you can email your attendees with a newsletter each week leading up to the event and send them weekly updates on social media to create excitement.
Moreover, you may want to send out timely reminders about the upcoming holiday with video and images. Ensure your subject line grabs attention and don’t forget offers! They make great incentives to make customers buy immediately.
Effective Content Marketing Strategy
Basically, a content marketing strategy is a blog to increase the awareness of the business to potential customers, who are searching for your products or services. So, you may create an article about Halloween costumes or how to make slime and include a link to your online store.
In addition, you might consider including this link as a headline or as a snippet of content on social media channels. This will help increase the visibility of your blog and drive traffic to it.
Conclusion
Remember, marketers can take advantage of all sorts of tools to plan their events and deliver products through the door. Omnichannel marketing for Halloween doesn’t mean only dealing with one channel, but looking at how you can use all available channels in your overall strategy. Make this Halloween more enjoyable for everyone involved with ConnectPOS!