Despite the pandemic, total holiday retail sales in 2020 reached $789.4 billion. Most shop owners will be asking themselves, “How do I attract customers and increase the revenue to my store?” in the run-up to Christmas. Indeed, Christmas is a potential time to promote your store. This is due to the fact that consumers want to prepare for their Christmas break, while the festive spirit also leads to more customers’ attention. This blog will discuss the top 4 tips about how to attract customers to your brick-and-mortar store at Christmas.
Overview
Create a unique window display
Who doesn’t love Christmas decorations? You can use an eye-catching Christmas window display to take advantage of the increased foot traffic around your retail store during Christmas.
If you can manage it, incorporating your products into your display is better. However, the beauty of a Christmas window display is that you don’t have to. It’s also possible to create a Christmas-themed display that does not contain your products. All you need is something different that will capture people’s attention. For example, movement, such as a train crossing a track, is a wonderful way to attract attention.
Offer promotions that are exclusive in-store
Every day in Christmas, you can provide one major deal that is only exclusive in-store to attract customers. The sense of scarcity will encourage customers to come to your brick-and-mortar store at Christmas. If you have a well-known brand merchandise or specific items that people are looking for, offering huge discounts (more than 20% for example) on one well-known item each day to attract Christmas shoppers can be effective.
Send email marketing
Hopefully, you’ve already started sending out an email newsletter. It’s a great place to promote the items or services you’ll be offering over the holidays, as well as any sales or events you’ll be hosting.
However, as part of a marketing campaign, don’t be hesitant to send out separate emails as well. Our tip is to make sure to address customers personally in any email you send them. You might send consumers exclusive discounts, buy-one-get-one-free deals not available to the general public. Moreover, including the recipient’s first name in the subject line can enhance the click-through rate.
Another tip is to send emails to specific customer groups based on their profiles. A POS system is what businesses often use to store customer data after transactions.
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Whatever you do to attract customers in Christmas, the ultimate message is to let customers think they’re special. This type of message can touch the heart of them – which is even more suitable given the Christmas spirit.
Host a Christmas event
The trick is to think of anything that will somehow relate to your products or services. A kitchen store, for example, could host a cooking class and profit from increased sales of the items used in the class. To increase January signups, a yoga studio could provide a free class and gift certificates to encourage members to spread the news. This can not only raise a sense of community at Christmas, but also might be beneficial for your business.
Wrapping up
Now that you know some tips about how to attract customers to your physical store at Christmas, it’s time to prepare for this year’s season. We are ConnectPOS, a leading point of sale provider that can help your business activities smoother during Christmas, such as customer profiling, inventory management and so on. Don’t hesitate to contact us if you want to know more about how we can help.