To meet the expectations of today’s buyers, many eCommerce businesses have been forced to pivot to a new way of doing business. So every retailer must know these 5 BigCommerce POS trends to take their business to the next level in 2022.
Overview
Shopping will be more social
Merchants have faced several obstacles in 2021, ranging from supply chain concerns to store closures. But there have also been possibilities, one of which is social media, which experts anticipate will play an even bigger role in 2022.
Nicola Leinbach Reyhle, Founder of Retail Minded, supposes that “Customers want to be entertained even when they can’t be in physical stores.” So brands can engage with customers and execute purchases straight from social media, where many customers spend the bulk of their online time, across generations.
Quick payment is a popular BigCommerce POS trend
The final step in the checkout process is payment processing. Then, immediate payment is essential for increasing income. The proprietor of an eCommerce business should make selling and receiving money as soon as possible. In 2022, eCommerce businesses will need to give even more payment choices to lower cart abandonment rates.
For example, Klarna, a new app that allows users to “Buy now, pay later” has increased its US client base to 11 million, including 2 million active users who previously used debit cards. Or ConnectPOS, an awarded cloud-based POS, has directly supported many platforms with its multiple payment options.
Personalized customer experience is growing
Consumers are 80% more likely to buy from a company that provides individualized content.
Personalization simplifies the purchase process for customers and increases brand loyalty, so more businesses are adopting it as the BigCommerce POS trend by 2022.
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Therefore, the customer group, a tool for tracking and reporting on smaller groups of clients that have different characteristics, is getting more attention. Based on it, retailers can utilize their marketing resources to get a competitive edge over competitors, and, most importantly, demonstrate a deeper understanding of their customers’ needs and aspirations
Free shipping is in favor
Another BigCommerce POS trend is free shipping. According to the B2C site analysis, purchases with free delivery are 30% more valuable on average, and 93% of online buyers are inspired to buy additional goods if free shipping is provided.
According to the Verizon Look Forward study reported by Retail Customers, if offered the option of free shipping, 90% of customers said they would purchase online more frequently. Furthermore, 24% of buyers say that they would spend more to have free shipping.
Artificial Intelligence (AI) is expanding
Customers are becoming more receptive to personalized purchasing and data-driven suggestions, and online businesses are expected to spend $7.3 billion on AI by 2022. AI is undeniably important in growing online businesses, which is why more and more companies are turning to corporate AI to optimize workflows and automate operations.
Alibaba, a Chinese corporation, which is the largest eCommerce platform in the world sells more than Amazon and eBay combined. Alibaba’s everyday operations employ AI to forecast what customers would wish to buy in order to optimize this marketplace. Natural language processing is used by the firm to produce product descriptions for the website.
Conclusion
Despite the fact that the impacts of Covid-19 have caused difficulty for retailers, the BigCommerce POS trends in 2022 still open up many potential opportunities. To plan up the best strategy for your business, contact us immediately to get more insights and advice for the upcoming year.