In this blog, we will give you an overview of the point of purchase display and its examples. In short, the point of purchase (POP) is any part of your store where a customer engages with your products. It exists separately from the standard aisle shelf, effectively inserting a product into a shopper’s path through the store. Incorporating a point of purchase display enables memorable interactions between shoppers and your products, which can further boost sales and revenues for your store.
What Is A Point Of Purchase Display?
A point of purchase display is placed distinctly from the traditional shelf in your store to provide extra facings and more exposure for a product. The POP often appears in the middle of large store aisles called ‘action alleys’, or anywhere else in the store where there is open space. It serves a variety of purposes: reflecting the latest holiday or season, making special offers, promoting new products, announcing pertinent information to customers, and more.
Point of purchase displays might be supplied by the manufacturer, which is often the case with small-to-medium sized businesses to maintain a unified theme and layout.
Why Should We Use Point Of Purchase Display?
Utilizing the point of purchase display the right way can bring benefits to stores, helping both retailers and buyers to love the brands. Statistics have shown that point of purchase display can boost store revenue up to 75%! Here are some advantages of effective point of purchase displays:
Catch The Customer’s Eye
Customers usually skim down the aisle choosing the best brand for a particular product. The packaging alone is often too small to make an impact on a customer, no matter how catchy and visually appealing they are. This is where the point of purchase display comes in. A bigger display or hanging shelf sign will increase the chance for buyers to notice your product.
Be More Cost-Effective
According to Buffer, businesses spend an average of $4000 to $7000 per month when advertising across media platforms, which could be a bit pricey for small businesses. Meanwhile, a point of purchase display such as posters or signs could transmit the same message compared to a magazine or a billboard for a fraction of the cost.
Target Impulse Buyers
When customers are in-store, they are already having the intention of buying goods and spending their money. An attractive point of purchase display would tremendously affect your shoppers and convince them to consider your product. If customers already make the purchase, there is a better chance they will add something new to their cart if the ads are persuasive enough. It is suggested in research that almost 70% of purchased goods from any category are unplanned!
Point Of Purchase Display Examples
This is a type of standalone signage that can be placed throughout your store with relative ease. Banner stands can be used to announce upcoming sales and promotions, create a seasonal trend, celebrate the holidays, or inspire last-minute shopping decisions. It is a simple way to communicate a brand name to keep it in the customers’ minds so they will be more likely to consider this brand for their next purchase.
Dump bins are commonly used for small-packaging products such as cookies, or candies that customers may want to grab in large quantities. A great advantage of dump bins is that they are free-standing, and can be strategically placed to be seen or interacted with from all angles.
Shelf talkers, also known as hang-tags, are the hanging tags or signs that promote your product on an aisle shelf. It is a cheap and easy way to guide customers to your product in the aisle. The tags are usually in bright colors with interactive pictures to pop out from the shelf. It shows different flavors of the products, promotions, or seasonal sales, and uses fun words to draw customers in.
Freestanding displays allow business owners to be flexible within the store and are also really easy to implement. Since they are usually made out of cardboard, this is a great chance for brands to be creative and experiment with some attention-grabbing shapes, or designs, such as making a giant version of your product like the picture above.
In this article today, we have given you an overview of what is a point of purchase display and its examples in-store. Hopefully, all of these tips mentioned above will help your businesses blossom in the near future. Please feel free to contact us if you have any further questions!
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